Ammo Demand Surges After Trump Assassination Attempt

Posted by Nick Miles on Jul 16, 2024

Former President of the USA and current Republican presidential candidate Donald Trump was wounded in an assassination attempt during a rally in Pennsylvania last weekend.

Trump confirmed that he was shot at a Republican rally in Pennsylvania and said that the bullet hit him in the upper part of his right ear.

The person who shot Donald Trump was killed, and one person from the audience also died in the incident, said the Butler County District Attorney to AP today.

Potential Surge in Ammo Demand Following Trump Assassination Attempt

Following the assassination attempt on former President Donald Trump on July 13th, 2024, there has been a notable surge in both the price and demand for ammunition across the United States. The incident, which occurred during a rally in Pennsylvania, has led to increased concerns about security and a subsequent rush to purchase firearms and ammunition.

Ammo is already seeing an increase in demand

Since July 13, 2024, popular calibers such as  9mm and .223 Remington has seen significant increases in demand. According to our numerous industry sources, these demand increases are evident across a wide range of ammunition types, with some calibers experiencing more substantial rises due to higher demand and lower availability.

Increased Demand

The demand for ammunition spiked significantly. Prior to the incident, the demand has slowed down as the summer is typically a low season, but since the incident we have seen an increase of demand for ammo specifically, which we can confirm by viewing the spread across different metrics pulled from our sales channels.

Metric Trend
Web Traffic ? +153.3%
New Customers ? +97.3%
# of Orders ? +167.5%
Total $ Sales ? +289.62%

Analysis and Expert Opinions

Experts believe that the increase in prices and demand is likely to stabilize in the coming weeks as the initial panic subsides. However, they also warn that sustained high demand could lead to long-term price increases and potential supply chain disruptions.

Nathaniel Boos, our CEO, commented on the broader implications of the assassination attempt. “In the direct wake of an major event such as an assassination attempt or the October 7th attacks we primarily see a large increase in orders for a sustained period of time. This typically leads to supply being depleted and with the ongoing powder shortages, the likelihood of ammunitions' being readily available to resupply like last year is unlikely without major price increases."

Firearm and Ammo Stocks on the Rise

In the aftermath of the failed assassination attempt on former President Donald Trump, market speculation regarding his re-election prospects has spurred a significant rally in various sectors. Among the biggest beneficiaries are stocks in the firearm and ammunition industries, which have seen notable gains just day after the incident.

Surge in Firearm and Ammo Stocks

Leading the charge were Smith & Wesson Brands Inc., Sturm Ruger & Co., and AMMO Inc., whose shares have experienced substantial increases in premarket trading. Investors are betting on a surge in demand for firearms and ammunition as public safety concerns rise and political uncertainty looms.

Smith & Wesson Brands Inc. (SWBI) saw its stock price jump by 10.56%, reaching $15.50 USD. Sturm Ruger & Co. (RGR) climbed 6.93% to $44.23 USD, while AMMO Inc. (POWW) skyrocketed by 21.03% to $2.01 USD. This rally reflects heightened market confidence in these companies' ability to capitalize on the current climate of increased demand for personal protection and security-related products.

Smith & Wesson Brands Inc. (SWBI) (U.S.: NASDAQ)
$15.50 USD
1.48 10.56% ▲
Sturm Ruger & Co. (RGR) (U.S.: NYSE)
$44.23 USD
2.87 6.93% ▲
AMMO Inc. (POWW) (U.S.: NASDAQ)
$2.01 USD
0.35 21.03% ▲
Status of the stock prices on July 14th, 2024, less than 24hrs after the incident

Conclusion

The aftermath of the Trump assassination attempt has significantly impacted ammo demand. With continued high demand and various factors affecting supply, prices are likely to increase in the near future. Consumers are advised to stay informed about market trends and make purchasing decisions accordingly.

For more detailed price tracking and updates, you can visit our  ammo prices section which offers comprehensive charts and analysis of ammunition prices.