Clever
Clever Ammo: In Depth
Clever Ammunition is an Italian company with a long history of producing high-quality shotgun shells. Established in 1952, Clever has been a trusted name in the ammunition industry for over 70 years. Based in Italy, they are well known for combining traditional craftsmanship with advanced technology to deliver reliable and consistent performance.
Clever Ammo specializes in a wide range of shotgun cartridges, including hunting, competition, and tactical loads. Their products are widely used by both professional shooters and sports enthusiasts due to their precision and dependability. One of their standout features is their careful selection of materials, including premium-grade powders , primers , and pellets that help optimize accuracy and reduce recoil.
Clever Mirage’s ammunition is particularly popular in clay shooting sports like trap and skeet, where consistent shot patterns are critical. They also offer a variety of hunting loads designed for different game, from small birds to larger animals, making their products versatile for all shotgun users.
With a commitment to quality and performance, Clever continues to maintain a strong reputation across Europe and other international markets. Their dedication to innovation and their wide product range make them a favorite among hunters and competitive shooters alike.
Clever Ammunition History
Clever Ammunition was founded in 1952 by the Chiampan brothers in the town of Verona, Italy. The company was born out of a passion for hunting and shooting sports. From the very beginning, Clever focused on producing high-quality shotgun cartridges, aiming to meet the growing demand for reliable and effective ammunition in both competitive shooting and hunting.
Over the decades, Clever became known for its craftsmanship and dedication to precision. Its shot shells gained popularity, particularly among European shooters, and were recognized for their consistent performance and innovation. The company built a reputation for using advanced materials and thorough quality control processes, which helped them stand out in the market.
Clever Ammunition made notable advancements by developing specialized products for different shooting applications, including cartridges for trap, skeet, and sporting clay competitions, as well as various hunting environments. They are especially well-known for their T1 shot shells, which have been used by some of the world's top competitive shooters. Clever also produces non-toxic shot shells , catering to regions and hunting zones that restrict the use of lead.
The company remains family-owned, with Carlo Valtolina’s descendants continuing to run the business, ensuring the same high standards that were set at the beginning. Despite their long-standing presence in the European market, Clever’s products have become widely available in North America and other international markets as well.
Clever has a solid reputation for supplying law enforcement and military forces, especially in Europe. Their close attention to ballistics and high-performing loads has made them a preferred choice for organizations that require reliability in the field.
Through its commitment to innovation and quality, Clever Ammunition continues to grow, maintaining its place as a respected manufacturer in the global ammunition industry.
Clever Ammunition Products
Clever Mirage T1
- Use-Case: Ideal for competitive clay shooting.
- Unique Features: The Mirage T1 is designed for professional shooters, providing precision and consistent shot patterns. With reduced recoil and advanced powder technology, it ensures top performance in both skeet and trap shooting.
Clever Grand Italia
- Use-Case: Best for small game hunting and field sports.
- Unique Features: Grand Italia combines reliability and precision with excellent patterning for small game hunting. Its premium shot and wads ensure hunters can count on consistent results for upland birds, rabbits, and other small game.
Clever Xpert Steel
- Use-Case: Specifically made for waterfowl hunting.
- Unique Features: Featuring non-toxic steel shot, Xpert Steel offers high-speed, long-range performance. This environmentally friendly line ensures compliance with hunting regulations while delivering superior lethality in waterfowl hunting.
Clever Competition One
- Use-Case: Designed for competitive target shooting.
- Unique Features: Competition One provides the perfect balance of reduced recoil and consistent velocity, making it ideal for serious target shooters in both skeet and trap competitions. Its reliable shot patterns are engineered for high scores.
Clever Black Power
- Use-Case: Tailored for tactical defense and home protection.
- Unique Features: Black Power is equipped with advanced buckshot and slug designs for maximum stopping power in close-quarters defense situations. It delivers controlled penetration, making it a reliable choice for tactical defense and home protection.
Clever Tiger
- Use-Case: Specially designed for wild boar and big game hunting.
- Unique Features: The Tiger line is known for its heavy loads and high energy transfer, perfect for taking down tough game. With deep penetration and superior impact, it’s ideal for hunting large animals like wild boar in challenging conditions.
Clever Sporting 100
- Use-Case: Perfect for high-volume shooting and training.
- Unique Features: Sporting 100 is designed to provide affordable performance for shooters who engage in frequent practice. Its consistent shot patterns and reliable velocity make it an excellent choice for both novice and professional clay target shooters.
Clever Tordo
- Use-Case: Crafted for bird hunting, particularly for thrush and similar game.
- Unique Features: The Tordo line is lightweight and designed for use in rapid shooting scenarios often encountered in bird hunting. It offers smooth performance and accuracy, giving hunters an edge when targeting small, fast-moving birds.
Where is Clever Ammo Made?
Clever Ammo is an Italian ammunition manufacturer that produces high-quality shotgun shells . Clever’s ammunition is made exclusively in Italy at its factory located in Ponte Florio - Montorio, Verona. This facility is the heart of Clever's production, where they manufacture a wide range of shotgun shells, including their renowned Mirage and T2 lines. These shells are highly regarded for their precision and consistency, making Clever a popular choice among sport shooters, hunters, and competitive clay shooters.
The factory operates with modern machinery and employs a skilled workforce dedicated to producing high-performance ammunition. Clever’s facility is known for its rigorous quality control measures, ensuring attention to detail during every step of the production process. Clever Ammo supplies ammunition not only to domestic markets in Italy but also to international markets, exporting to countries worldwide. The factory’s production capabilities, turning out millions of shotgun shells annually, solidify Clever's reputation as a significant player in the global ammunition industry.