Privacy Policy




We value our customers and their privacy. When you use our services, you trust us with your information. The limited information we collect will be used to better serve you and it will be handled in accordance with this Privacy Policy (“Privacy Policy”). This Privacy Policy may be updated from time to time, and updated versions will be posted here.

 This Privacy Policy outlines the practices and policies of Southern Defense ("we," "us," or "our") regarding the collection, use, and protection of personal information provided by users ("you" or "users") of our website


  • We collect information from you when you register on the site, place an order, respond to a survey or communication such as email, join our email list for access to giveaways, or participate in other site features.
  • When ordering or registering, we may ask you for your name, email address, mailing address, phone number, credit card information or other information.
  • Like many websites, we use "cookies" to enhance your experience and gather information about visitors and visits to our websites. Please refer to the "Cookies” section below for information about cookies and how we use them.
  • We collect personal information from users when:
    • You voluntarily provide it to us when using our website or services.
    • You submit your phone number to receive messages via 10DLC.


We may use the information we collect from you when you register, purchase products, respond to a survey or marketing communication, surf the website, or use other site features in the following ways:

  • To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To allow us to better service you in responding to your customer service requests.
  • To quickly process your transactions.
  • To administer a promotion or other site feature.
  • To send periodic emails. If you have registered on the site, placed an order, responded to a survey or communication such as email/text, or participated in another site feature, we may send you periodic emails. If you would no longer like to receive emails from us, you may opt-out, remove or modify information you have provided. We include detailed unsubscribe instructions at the bottom of each email.
  • To send periodic text messages. If you have registered on the site, placed an order, responded to a survey or communication such as email/text, or participated in another site feature, we may send you periodic text messages. If you would no longer like to receive texts from us, you may opt-out, remove or modify information you have provided. We include detailed unsubscribe end of each text message. Standard message and data rates may apply.
  • To provide the requested services.
  • To send you messages via 10DLC as per your request.
  • To comply with legal obligations.
  • To improve our services and user experience.


We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology, feeds directly into a secure payment gateway, and then encrypted into our databases to be only accessed as stated above.


Privacy and 10DLC
As a 10DLC service provider, we adhere to the following principles:
  • Privacy policies and terms and conditions are displayed next to the phone number entry fields.
  • Privacy policies explicitly state that end user information is protected and not shared or sold to third parties for marketing, lead generation, or analytics purposes.
  • The opt-in and opt-out procedures for 10DLC traffic are clearly outlined in both the call-to-action (CTA) and the Terms and Conditions. Opt-in and opt-out occur via the 10DLC number, and short code opt-out routes are not used.
Opting Out
You can opt out of receiving messages by texting STOP to the 10DLC number associated with our service. If you need assistance or have questions, text HELP for help.


Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while on our site. Cookies can also help us remember and process the items in your shopping cart along with allowing us to understand your preferences based on previous or current site activity, which enables us to provide you with improved services. Usage of a cookie is in no way linked to any personally identifiable information on our site.

We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services may not function properly. However, you will still be able to place orders.

We use cookies to:

  • Remember who you are after you log in.
  • Monitor if our website is running with the high performance we are dedicated to providing.
  • Let you browse between products without having to start back from the homepage at each click.
  • Remember if you add an item to your shopping cart before you decide to checkout; and control that your data is processed securely.




We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term "outside parties" does not include Southern Defense Solutions, LLC, its parents, subsidiaries, or affiliated companies. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.


In an attempt to provide you with increased value, we may include third party links on our Site (“Third Party Website(s)”). These Third Party Websites have separate and independent privacy policies.


We do not make any representations or warranties about any website that may be linked to the Site. Third-Party Websites are independent from Southern Defense Solutions, LLC, and we have no control over, or responsibility for, their information, products, or activities. Our privacy practices may differ from Third-Party Websites. If you provide Personal Information to a Third-Party Website, you are subject to their privacy policy. Please make sure you understand a Third-Party Website’s privacy policy before providing any Personal Information.


If you use a Third-Party Website or application (e.g. Facebook, Google +, Twitter) to access our Site or your account, your activities on such Third Party Websites are governed by their privacy practices. The privacy policies of Third-Party Websites may differ significantly from ours, and we have no control over the manner in which they collect, store, or process data.


We reserve the right to update or change our Privacy Policy at any time. Your continued use of this site constitutes your acknowledgement of the modifications and your consent to abide by and be bound by the modified Privacy Policy.


This online Privacy Policy applies only to information collected through our website and not to information collected offline.


To ask questions about this Privacy Policy or our privacy practices, contact us at