Ammo demands increase after West Palm Beach Trump International Golf Club shooting

Posted by Nick Miles on Sep 17, 2024

Donald Trump was rushed to safety on Sunday after what the FBI has termed an apparent assassination attempt at his golf course in West Palm Beach, Florida. Ryan Wesley Routh, 58, was arrested as a suspect and has been charged with firearms offenses.

Map displaying where the bag with a loaded SKS-style 7.62x39 caliber rifle with a mounted scope was found.

Initially, it was reported that an AK-47-style rifle with a scope, two backpacks containing ceramic tiles and a GoPro camera were found at the scene, however later it was confirmed that SKS-style rifle was found.

This incident follows another alarming event nearly two months ago, when a shooting at a Trump rally in Butler, Pennsylvania, left the Republican nominee with minor injuries and claimed the life of a man in the crowd. These events have significantly heightened tensions nationwide, prompting increased security measures and widespread concern.

In the aftermath of this latest attempt on Trump’s life, we have seen a significant increase in the demand for ammunition across our e-commerce platform. Following Sunday’s incident, website store visits surged by 24%, and we observed a sharp rise in orders, with increases ranging from 5% to 15% depending on the ammo type and brand. This sudden spike reflects the growing concerns among Americans over personal security and preparedness for any potential civil unrest or uncertainty.

24%
increase in web store visits
5%-15%
increase in ammo orders depending on the type

We’ve previously documented similar trends after earlier assassination attempts on Trump, where demand for firearms and ammo also rose noticeably. Our customers appear to be stocking up in response to incidents like these, and this latest event is no different. The surge in orders demonstrates a heightened sense of urgency and concern among buyers, as many prefer to be prepared and secured.

The frequency of these types of shooting incidents seems to be directly impacting consumer behavior, with more people seeking to arm themselves in the face of political uncertainty. As an e-commerce store, we’ve noticed this ongoing trend of increased demand following significant political events, and it highlights the continued prioritization of personal security for many Americans in these volatile times.